汉译英,求助大神!本文通过对 2013 年 6 月至 8 月的《华商报》要闻版（“今日关注”）研究, 分别从其品牌定位、价值评判、文本编排、转型发展和存在不足等几个方面较详 细的探究了《华

汉译英,求助大神!本文通过对 2013 年 6 月至 8 月的《华商报》要闻版（“今日关注”）研究, 分别从其品牌定位、价值评判、文本编排、转型发展和存在不足等几个方面较详 细的探究了《华
汉译英,求助大神!
本文通过对 2013 年 6 月至 8 月的《华商报》要闻版（“今日关注”）研究, 分别从其品牌定位、价值评判、文本编排、转型发展和存在不足等几个方面较详 细的探究了《华商报》的品牌现状,并由此尝试解读其在新媒体的持续冲击下所 做的转型与尝试. 《华商报》定位于普通市民,这其中就包含了各行各业各文化层次的城镇公 民,其受众群体明显优于机关报等出身的党报媒体.在价值评判上,《华商报》 的选题无论新闻价值、社会价值、史料价值其关注点无一不体现在关注民生的价 值原则上.其通过简明直接的文本文风和大气活泼的编排方式,客观真实而又不 乏美观的为受众提供“最有价值的新闻和信息”.其“黄马甲”配送公司在市场 化的洗礼中成长为高效的服务体,为“每天第一眼”看到华商报提供了可能…… 借此种种,《华商报》树立了良好的报纸品牌,并持续确立了在西安及西北地区 报业领头羊的地位. 然而在世界范围内,随着技术进步传统纸媒面临着可预见的衰落甚至灭亡, 《华商报》在新媒体的蚕食下也越来越面临强大的压力.自去年起广告份额的陡 然下降就是最直接的明证,同时这也给了《华商报》更强大的转型发展的动力. 在持续改善新闻质量和推进数字化的努力下,朝着“城市综合服务体”的理想前 进,无论前路如何,在没有可借鉴的成功案例之下,这无疑是一个极好的尝试和 符合市场化进程的选择.
关键词：华商报,要闻版,报业转型

汉译英,求助大神!本文通过对 2013 年 6 月至 8 月的《华商报》要闻版（“今日关注”）研究, 分别从其品牌定位、价值评判、文本编排、转型发展和存在不足等几个方面较详 细的探究了《华
This article through to the 2013 of June to August of the "China Daily" news ("today") study,respectively,from the brand positioning,value judgment,text layout,the transition of the existence and development of several aspects in detail explores "brand in Chinese newspaper",and then try to interpret them in the the impact of new media for the transformation and try."China Daily" positioning in the general public,which contains all the cultural level of urban citizens,the audience is obviously better than the organ,born newspaper media.In the value judgment,"China Daily" topic whether news value,social value,historical value the attention point not to reflect the principle of value in the people's livelihood.Through its brief and direct text style and atmosphere lively arrangement,objective truth and not lack of beauty for the audience to provide "the most valuable news and information".The "yellow vest" distribution companies in the market baptism into service efficiency,provides the possibility for the "first China Daily every day" to see.To many,"China Daily" and establish a good brand,and established in Xi'an and northwest industry leader.However,in the world,with the development of technology of traditional media face a predictable decline and even extinction,"China Daily" away in new media is increasingly faced strong pressure.Since last year advertising share declined steeply as evidenced by the most direct,and at the same time,this also gave "power transformation and development of Chinese newspaper" more powerful.Continuous improvement in the quality of news and promote digital efforts,towards the "city comprehensive service" the ideal forward,no matter what to do,in case there is no reference,this is undoubtedly a great try and meet the market process selection

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本文通过对 2013 年 6 月至 8 月的《华商报》要闻版（“今日关注”）研究， 分别从其品牌定位、价值评判、文本编排、转型发展和存在不足等几个方面较详 细的探究了《华商报》的品牌现状，并由此尝试解读其在新媒体的持续冲击下所 做的转型与尝试

Going through the research of the " Today Focus " of important news ...

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本文通过对 2013 年 6 月至 8 月的《华商报》要闻版（“今日关注”）研究， 分别从其品牌定位、价值评判、文本编排、转型发展和存在不足等几个方面较详 细的探究了《华商报》的品牌现状，并由此尝试解读其在新媒体的持续冲击下所 做的转型与尝试

Going through the research of the " Today Focus " of important news edition of "China Business Daily" dated from 2013 ,6 to 9 , This text has made a detailed and thorough exploration of existing several insufficiency /inadequancy and orientation of product brand and appraisal of the value and type setting of documents and transformational development and made an attempt to interpret the transformation and attempt that should be done under the continual impact of new media .

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