作业帮英语翻译摘要：银行营销应该是全方位的,无论是中间业务,还是主营业务（吸收存款、发放贷款）都应该贯穿营销理念.银行营销关键是了解客户,注重金融知识的教育,宣传内容上人性化,其特
来源：学生作业帮助网 编辑：作业帮 时间：2024/04/29 09:32:39
英语翻译摘要：银行营销应该是全方位的,无论是中间业务,还是主营业务（吸收存款、发放贷款）都应该贯穿营销理念.银行营销关键是了解客户,注重金融知识的教育,宣传内容上人性化,其特
英语翻译
摘要：
银行营销应该是全方位的,无论是中间业务,还是主营业务（吸收存款、发放贷款）都应该贯穿营销理念.银行营销关键是了解客户,注重金融知识的教育,宣传内容上人性化,其特征在于超越产品的知识化传播和人性化关注下的目标群体营销.对于特定人群的细分化营销,尊重消费者,包括尊重消费者的个性选择和对于企业的充分知情权,让客户资金放在银行取得最大收益.邮储银行面对市场竞争的新格局,唯有主动出击,占有尽可能大的市场,采取一些行之有效的营销策略,才能在激烈的市场竞争中立于不败之地.本文通过介绍邮储银行石河子支行的营销策略及存在的问题,提出解决方案.
关键词：市场营销 目标客户 市场细分 服务
英语翻译摘要：银行营销应该是全方位的,无论是中间业务,还是主营业务（吸收存款、发放贷款）都应该贯穿营销理念.银行营销关键是了解客户,注重金融知识的教育,宣传内容上人性化,其特
Abstract:
Banks should be a full range of marketing,whether it is the middle of the business,or main business (deposits,payments and loan) should be cross-marketing idea.Bank marketing is the key to understanding customers,pay attention to financial literacy education,publicity of the contents of human nature,the characteristics of the product is beyond human knowledge and concern about the spread of the target group marketing.Breakdown of a specific group of people for marketing,respect for consumers,including respect for the individual consumer choice and the full right to know the business to allow customers to maximize capital gains in banks.Postal Savings Bank of competition in the market of a new pattern,only take the initiative to the greatest possible share of the market,take some effective marketing strategy can be in the intense market competition.In this paper,by introducing the Postal Savings Bank branches Shihezi marketing strategy and existing problems,propose solutions.
Keywords:market segmentation target marketing services