用英语描述广告的优点与缺点200词左右

用英语描述广告的优点与缺点200词左右
用英语描述广告的优点与缺点200词左右

用英语描述广告的优点与缺点200词左右
Advertising's Biggest Advantages
1You have complete control.Unlike public relations efforts,you determine exactly where,when and how often your message will appear,how it will look,and what it will say.You can target your audience more readily and aim at very specific geographic areas and vertical markets.
2You can be consistent,presenting your company's image and sales message repeatedly to build awareness and trust.A distinctive identity will eventually become clearly associated with your company,like McDonald's golden arches.Customers will recognize you quickly and easily - in ads,mailers,packaging or signs - if you present yourself consistently.
What Are Advertising's Drawbacks?
1It takes planning.Advertising works best and costs least when planned and prepared in advance.For example,you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue.Likewise,you can save money by preparing a number of ads at once.
2It takes time and persistence.The effectiveness of your advertising improves gradually over time,because customers don't see every one of your ads.
You must repeatedly remind prospects and customers about the benefits of doing business with you.The long-term effort triggers recognition and helps special offers or direct marketing pay off.
3Advertising costs money.Advertising is only one tool in your sales and marketing arsenal and its cost-effectiveness has to be compared to other business building tactics.Is it better to hire a new sales rep or place an advertisement in the local newspaper?You should always consider your ROI and your opportunity costs before you start an advertising campaign.

Advertisements appear everywhere in modern society. There are many way to advertise and ads come in different forms. Newspapers and billboards carry advertisements; some products are announced on TV a...

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Advertisements appear everywhere in modern society. There are many way to advertise and ads come in different forms. Newspapers and billboards carry advertisements; some products are announced on TV and radio which have a wide audience.
Advertising is a big industry and many agencies are set up for furnish a variety of services for it.
However, advertising is not welcome sometimes. A most irritating thing is to watch advertisements before and during films on TV. There are so many of them that they make you forget what you are sitting there for. The ironical thing is that advertisements of one type of things are often shown one after another so that you are confused as to which product you should choose. What’s more, advertising is not always truthful. The advertisers exaggerate the benefits of the merchandise they want to sell in order to gain more profits. Thus the consumers fall victim to such advertising.
Although there are disadvantages of ads, we can not forget the advantages and the conveniences they bring to us. First, by telling us where something is available, they may save us money and time. They guide us in finding suitable jobs and other information as well. Secondly, a wide range of activities and institutions receive financial support through advertising. Without this support we would have to pay much more for newspapers and sports games. Thirdly, perfect advertisements even provide entertainment. A considerable amount of effort goes into their production. So in most cases the photography is truly artistic, the slogans are genuinely witty, and the situations are decidedly funny.
Generally speaking, advertisements have become one of the most authoritative voices speaking to us today. Let us make our life easier by learning to choose proper ads, and be the master of advertisements, not their salve.
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Advertising
Advertising has already become a specialized activity in modern times. In today’s business world, supply is usually greater than demand. There is great competition between manufacturers of the same kind of product because they want to persuade customers to buy their particular brand. They always have to remind their customers of the name and qualities of their products by advertising. The manufacture advertises in newspapers and on the radio. He sometimes employs sales girls to distribute samples of their products. He sometimes advertises on the Internet as well. In addition, he always has advertisements put into television programs that will accept them. Manufactures often spend huge sums of money on advertisements. We buy a particular product because we think that is the best. We usually think so because the advertisements say so. People often don’t ask themselves if the advertisements are telling the truth when they buy advertised products from shops.

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